
A rather unusual collaboration for the much anticipated Google Glasses. At New York Fashion week, the designer, Diane von Fustenberg incorporated Google’s futuristic eyewear into her fashion show.
But there is a rationale for the appearance: The glasses are being used to record behind-the-scenes video footage for a short movie about von Furstenberg’s creative process.
Rupert Murdoch called it ‘genius’…and he should know.
Source: Mail Online
Posted by: Jonathan O'Connor
Jonathan is the in-house PR for consumer company and home shopping specialists JML. Responsible for the PR strategy in UK and overseas.He has been in the industry for six years and loves gaining coverage for JML.
Follow @JonLondonPR