The best stunts and campaigns in one place

Nestlé fit Kit Kat bars with GPS, six winners will be tracked down and given £10k cheque

Posted by Rich Leigh on 19th Sep 2012 in ALL, Food and drink | 0 comments

Nestlé has fitted Kit Kat chocolate bars with GPS devices that, when activated, will bag six lucky winners a £10,000 cheque each.

When tabs specially placed inside selected packs are pulled, the Nestlé delivery team will locate the winners within 24 hours to hand over the cheque.

According to Campaign Live, 3,000 outdoor ads have been fitted with NFC (near field communication) and QR points that will direct members of the public to a mobile landing page. This page offers the chance to enter a secondary competition with an on-pack code via Facebook, and informs people how many of the original six GPS-fitted bars are left.

Source: Campaign Live, tweeted by Webuser’s Vicky Woollaston

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

Follow @goodandbadpr | Rich Leigh on Google+