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Nestlé fit Kit Kat bars with GPS, six winners will be tracked down and given £10k cheque

Nestlé has fitted Kit Kat chocolate bars with GPS devices that, when activated, will bag six lucky winners a £10,000 cheque each.

When tabs specially placed inside selected packs are pulled, the Nestlé delivery team will locate the winners within 24 hours to hand over the cheque.

According to Campaign Live, 3,000 outdoor ads have been fitted with NFC (near field communication) and QR points that will direct members of the public to a mobile landing page. This page offers the chance to enter a secondary competition with an on-pack code via Facebook, and informs people how many of the original six GPS-fitted bars are left.

Source: Campaign Live, tweeted by Webuser’s Vicky Woollaston

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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