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Ninja Task Force ambush annoying cinemagoers in morphsuit PR stunt

(Update at end of post…)

Here’s one I’ve been meaning to put up for a week or two.

The Prince Charles cinema in London has teamed up with Lycra costume company Morphsuits to ‘put an end’ to irritating cinemagoers with a team of Invisible Cinema Ninjas intent on ensuring viewers aren’t put off the movie by noisy neighbours.

The cinema has hired a group of volunteer Cinema Ninjas dressed in black all-in-one Lycra suits. The team hope to blend into the darkness, but are prepared to take people to task if necessary. The reward for their vigilantism is a free pass to watch the movie.

 

Morphsuits is now hoping to provide the gear for cinemas nationwide to adopt a silent taskforce.

Head of PR for The Prince Charles Cinema, Paul Vickery commented:

“The ‘Cinema Ninjas’ may sound ludicrous, but they have been a real success in clamping down on those ruining films for everyone else with inconsiderate behaviour. Like every cinema, we were irritated and upset by the minority of people running films for everyone else. When Morphsuits got in touch with us and suggested the Ninja idea, I thought it was a stroke of genius. We recruited some of our diehard fans, who get to watch the movies for free, and we haven’t looked back since.”

Update: it’s been said by a few people that they would likely lash out if somebody wearing a mask aimed to grab them from behind. On that note, I’m pretty sure this idea is more for the media coverage it can achieve as a unique stunt concept and not to give barely-perceptible defenders of cinema etiquette the license to grab people’s faces for chewing too loudly.

I guess I’m saying… if this is even in practise still, retribution is likely to be a stifled ‘shush’ as opposed to a full on python-face-grasp that leaves cinema bosses with as many dead bodies as it does lawsuits. The image above is likely to be an exaggerated, media-friendly depiction of our morph-suited justice enforcers.

Involved agency: Manifest Comms

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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