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Bjorn Borg launch ‘Party Training’ Campaign

Get on the party train, and train for parties – what’s not to like?

Swedish fashion brand Björn Borg has teamed up with online party and training enthusiast Ron Allen (what a guy) to launch its Autumn/Winter 2012 collection.

In the campaign video Ron Allen devises the perfect workout to combine both partying and exercising, with all the exercises featured in the video available on the ‘Party Training’ website.

Björn Borg has also invited party enthusiasts around the world to submit their best party training exercises using the new iOS app Loopcam, or via YouTube.

As an incentive to submit party training exercises each one submitted will be entered into a prize draw to win a year’s worth of personal training as well as selected items from the Björn Borg Autumn/Winter 2012 collection.

I like this campaign because it is ridiculous and all in good underwear fun.

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Get on the party train, and train for parties – what’s not to like?
Swedish fashion brand Björn Borg has teamed up with online party and training enthusiast Ron Allen (what a guy) to launch its Autumn/Winter 2012 collection.
In the campaign video Ron Allen devises the perfect workout to combine both partying and exercising, with all the exercises featured in the video available on the ‘Party Training’ website.
Björn Borg has also invited party enthusiasts around the world to submit their best party training exercises using the new iOS app Loopcam, or via YouTube.
As an incentive to submit party training exercises each one submitted will be entered into a prize draw to win a year’s worth of personal training as well as selected items from the Björn Borg Autumn/Winter 2012 collection.
I like this campaign because it is ridiculous and all in good underwear fun.

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Stephen Graham is an Account Executive at WPR in Birmingham, the crown jewel of the Midlands. He's originally a scouser so is also 'well sound.'

Follow @StephenFGraham | Stephen Graham on Google+