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Nestle sent a KitKat into space this weekend in order to show support for Felix Baumgartner ahead of his skydive in the stratosphere. This is a great example of going to where the cameras are.

JWT London conceived the campaign as a way of keeping Baumgartner’s “spirits high” ahead of yesterday’s skydive, which saw him jump from a balloon 24 miles above New Mexico and break the sound barrier in the process.

The activity by KitKat is designed to fit in with the brand’s “have a break” strategy and saw camera footage shared via the brand’s social media channels.

Footage was posted on the KitKat Facebook page and on Twitter, where users were encouraged to use the hashtag #breakfromgravity.

Source: With thanks to @AndrewBloch and Campaign Live

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