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Naked 60ft image of BrewDog founders projected onto Houses of Parliament, parodying Gail Porter

Remember when a 60ft naked Gail Porter was projected onto the Houses of Parliament in 1999?

Well, the founders of craft brewery BrewDog have deliberately parodied the stunt, also

projecting an image of themselves naked onto the iconic London landmark:

James Watt and Martin Dickie were projected naked but for a single box of BrewDog beer for more than thirty minutes last night – whilst the great and good of the PR world partied it up at the PR Week Awards in London.

The ‘paint the town blue’ campaign also feature messaging projected onto Battersea Power Station and Marble Arch.

The full release, including other images, can be found here.

Involved agency: Manifest Comms

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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