Posted by Rich Leigh
on 30th Nov 2012 in ALL
To promote its new competition, TomTom created this funny send-up of a few recent promotional videos that captured our collective imagination, including the ‘push to add drama’ button video, Red Bull Stratos, Old Spice’s Man Your Man Could Smell like series and a few select others.
“We spent our entire advertising budget on thousands of great prizes and presents for you [so] this...
As we creep towards December, it’s around this time the Dickens classic “A Christmas Carol” gets its annual re-make – but did you ever expect it to feature Snoop Dogg Lion?
Yes that’s right, adidas have given the story a 21st century facelift by pulling together David Beckham, Rita Ora, Derrick Rose and many more to restore the festive spirit in Ebenezer Snoop.
Yesterday saw the launch of Nokia’s two new Lumia handsets with an audiovisual show in conjunction with music producer deadmau5. The launch used immersive visual technology to enable the square in Southwark to be ‘played’ like a musical instrument.
Nokia rigged Flat Iron Square in Southwark, using specially developed software, to come alive in sequence to a deadmau5 set. The square was decked out with...
Posted by Rich Leigh
on 29th Nov 2012 in ALL
, Off the Record
Today I was fortunate enough to be named in PR Week’s annual list of 29 PR professionals under 29 (UK).
I was invited to a photo shoot at the PR Week offices, which sounds much more glam than it was (draw parallels with the industry where you will) and told the feature would run in today’s issue. I’m really pleased to be in such good company and in short, have Andy, co-MD of my agency 10 Yetis to thank,...
Posted by Alex Judd
on 28th Nov 2012 in Technology
By this time of year, with the rain pouring down and the wind sweeping through, the rather seasonal pastime of cloud watching hibernates until spring. What’s the use in looking up when all you’re going to see is grey? No cloud faces, no cloud animals – but what about cloud songs?
Enter Air France.
They’ve created an app, where all you have to do is scan the sky with your smartphone and...