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Magic Mike ‘Flesh Mob’ on Oxford Street and at Daily Mail HQ promotes DVD launch

Watch out for this cringe-fest. shoppers on Oxford Street were treated to an impromptu flash mob to promote the DVD launch of Magic Mike. Leading the group was a Channing Tatum lookalike who announced their presence over a megaphone on Monday afternoon.

And what initially seemed like only half a dozen members the troupe expanded as more men joined in the routine – all wearing matching black vest top with the film’s title printed on the front. The group ended up dancing in Northcliffe House, home of Associated Newspapers, part of the Daily Mail, The Mail on Sunday & Metro media group.

Source: Mail Online

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Jonathan is the in-house PR for consumer company and home shopping specialists JML. Responsible for the PR strategy in UK and overseas.He has been in the industry for six years and loves gaining coverage for JML.

Follow @JonLondonPR