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Red Stripe Spreads The Soul In East London

Just your average corner shop? Think again. For the residents of East London, it was just a regular beer run to the off-license – but not tonight; because on this particular night, anyone who picked up a Red Stripe was in for a suprise. As soon as they’d lifted a can from the fridge – slowly but surely – the whole store came to life to the tune of “A Message To You Rudy.” Boxes,...

Magic Mike ‘Flesh Mob’ on Oxford Street and at Daily Mail HQ promotes DVD launch

Watch out for this cringe-fest. shoppers on Oxford Street were treated to an impromptu flash mob to promote the DVD launch of Magic Mike. Leading the group was a Channing Tatum lookalike who announced their presence over a megaphone on Monday afternoon. And what initially seemed like only half a dozen members the troupe expanded as more men joined in the routine – all wearing matching black vest top with...

Premier Inn rename suite ‘Rafa Benitez suite’ in cheeky Chelsea FC stunt – perfect for a short stay!

A Premier Inn hotel next to Stamford Bridge has named a suite after Chelsea’s new boss. In a really easy PR win they cheekily named the suite after the appointment of Rafa Benitez. The tongue-in-cheek tribute suggests they don’t think Rafa will last long under owner Roman Abramovich. The room boasts a comfy queen-sized bed, chaise-longue and ensuite bathroom – and staff are busy erecting a plaque...

Trampoline Bridge proposed in Paris

AZC, an architectural company in Paris responded to ArchTriumph’s brief ‘A Bridge in Paris’ with a proposal to install an inflatable trampoline bridge; to bounce your way over the River Seine. “It appears to us that Paris has enough bridges. Our intention is to invite its visitors and inhabitants to engage on a newer and more playful path across this same water. We propose an inflatable...

CineMode brings back the silent movie

A recent survey revealed people find mobile and smartphone use in cinemas one of the biggest irritants but now one cinema brand believes it has created the perfect solution. American movie theater chain Cinemark has rolled out CineMode for its Android and iOS app, which lets moviegoers earn rewards when they don’t use their handset during a film. When the movie’s about to start, you launch the app and click...

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