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TomTom spoof Old Spice, ‘Will it Blend?’, ‘push to add drama’ and others in funny ‘viral’ video

To promote its new competition, TomTom created this funny send-up of a few recent promotional videos that captured our collective imagination, including the ‘push to add drama’ button video, Red Bull Stratos, Old Spice’s Man Your Man Could Smell like series and a few select others.

The point?

“We spent our entire advertising budget on thousands of great prizes and presents for you [so] this “viral” might not be as impressive as we would have liked. Sorry.”

A nice, cheap way to introduce their competition. Watch it here:

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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