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TomTom spoof Old Spice, ‘Will it Blend?’, ‘push to add drama’ and others in funny ‘viral’ video

To promote its new competition, TomTom created this funny send-up of a few recent promotional videos that captured our collective imagination, including the ‘push to add drama’ button video, Red Bull Stratos, Old Spice’s Man Your Man Could Smell like series and a few select others.

The point?

“We spent our entire advertising budget on thousands of great prizes and presents for you [so] this “viral” might not be as impressive as we would have liked. Sorry.”

A nice, cheap way to introduce their competition. Watch it here:

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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