To promote its new competition, TomTom created this funny send-up of a few recent promotional videos that captured our collective imagination, including the ‘push to add drama’ button video, Red Bull Stratos, Old Spice’s Man Your Man Could Smell like series and a few select others.
“We spent our entire advertising budget on thousands of great prizes and presents for you [so] this “viral” might not be as impressive as we would have liked. Sorry.”
A nice, cheap way to introduce their competition. Watch it here: