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Fragrance Map of UK

This follows on from Lucy Werner’s spot of the make-up map earlier in the year. ZPR has created a perfume map. Sales from Superdrug reveals that a perfume can be used to signal where a woman may live. Scents differ widely as some places love the classics, some love the latest designer brand while others are about the hottest celebrities. Perhaps it’s no surprise that in Essex celebrity fragrances rule...

Darts player undergoes ‘foxy’ makeover in sponsor stunt

Just before Christmas, professional darts player Peter Wright dyed his mohican ginger and had a fox painted on the side of his head, to promote gambling site Foxy Bingo. He also changed his name to Peter ‘Foxybite’ Wright, having formerly gone by the nickname ‘Snakebite’ Wright, which, if Wikipedia’s right (what do you mean it isn’t?) appear to be the type of darts he uses,...

2012 in review – Top 20 PR campaigns and stunts of the year

2012 was a good year to work in PR. The opportunities to piggyback on topical events, what with the Olympics, the Queen’s Jubilee and all the fun to be had at the expense of yet another ridiculous end of the world prophecy, were ample. Brands and agencies around the world succeeded in capitalising and, of course, creating their own positive news, whilst some made huge errors in judgement, especially when it...

Police Play Santa Claus

Here’s a story that’s heart-warming. Kind hearted coppers came to the rescue of three Coventry kids who had their Christmas presents stolen. Callous thieves broke in to an empty home belonging to the mother of a 35-year-old father of three who died earlier this year. They stole children’s presents hidden at the house to remain a surprise until Christmas day. The family have three young children –...

Follow Santa In A Count Down To Christmas

Now the world hasn’t ended, we can all get back to being excited about Christmas! And it’s no bigger day than for the big man himself – Santa. The jolly epitome of Christmas will be spreading his cheer across the globe in just one day, but have you ever wondered how he does it? Well this has been answered in the modern age with tools such as NORAD Santa - showing him soar the skyline from city to...

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