This follows on from Lucy Werner’s spot of the make-up map earlier in the year. ZPR has created a perfume map. Sales from Superdrug reveals that a perfume can be used to signal where a woman may live.
Scents differ widely as some places love the classics, some love the latest designer brand while others are about the hottest celebrities.
Perhaps it’s no surprise that in Essex celebrity fragrances rule with Beyonce and David Beckham’s perfumes topping the sales chart and Lady Gaga coming a close second with the ladies.
Women in the south are also going crazy for Gaga whilst Scottish fragrance lovers are more likely to choose designer labels with Donna Karan’s DKNY for women and Calvin Klein for men.
A great visual idea that has been really well executed.