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London Dungeons host ‘carnage boot sale’ this Sunday

Good work by London Dungeons, who have turned a mundane change of venue (in the vast underground vaults of County Hall on the Southbank this March) into a quirky PR hook. The top tourist attraction is closing up today to relocate to a new venue this March and they’ve come up with the clever idea to hold a ‘carnage car boot sale’ where fans can get their hands on a bit of London Dungeons...

BlackBerry 10 launch hijacked by Blippar app

With the BlackBerry 10 launch dominating headlines worldwide this week Blippar, a mobile visual discovery platform, has come up with a cheeky stunt to steal the limelight. Using all singing, all dancing augmented reality, Blippar’s #bb10takeover gives Android and iOS users the chance to try BB10 for themselves the day after BlackBerry 10 and the new Z10 was officially unveiled in London and New York. Download...

BA hides in Brazilian bookstore

Neat campaign by BA in Brazil. They wanted to tell Brazilian travellers that BA doesn’t just fly to Britain. So they tinkered with the barcode readers in the travel sections of bookshops. The little machines you can use to scan your books and get more info. You blip a guidebook on a particular destination and the BA flight info and price came up. Welcome surprise for the reader and literally laser targeted...

Love is in the air, with Air New Zealand

Who you sit next to on a flight is a big deal. Will they be a screaming child? Will they be a nervous wreck? Or will they be the person you’ve always dreamt of? Air New Zealand are hoping it will be the latter with their new campaign: “Blind Gate”, to promote their London to LA flight route. Unfortunately, Cilla won’t be making an appearance – instead they’ve teamed up with...

Get Happy with Volkswagen’s Super Bowl Teaser

Volkswagen’s agency, Deutsch LA, has come up with another brilliant Super Bowl ad for the brand. This year it’s introduced a teaser video featuring about 30 seconds of video clips from 2012’s most famous emotional meltdown YouTube videos. It then brings all the stars of the videos together to dance in a sunny field with a singer urging them to ‘Get Happy’. Okay, so it may sound rather random, but take a...

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