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BA hides in Brazilian bookstore

Neat campaign by BA in Brazil.

They wanted to tell Brazilian travellers that BA doesn’t just fly to Britain. So they tinkered with the barcode readers in the travel sections of bookshops. The little machines you can use to scan your books and get more info.

You blip a guidebook on a particular destination and the BA flight info and price came up. Welcome surprise for the reader and literally laser targeted communication.

Credit to agency AGE Isobar.

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Planning Director at London PR firm, Red. Spotter of smart, beautiful or absurd comms. Outnumbered by three children. Liking my Italian football. Work highlights include putting the world’s smallest ad on a bee’s knee; celebrating Britain’s greatest car park; and holding a wedding in a Sheffield sweet factory...

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