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BlackBerry 10 launch hijacked by Blippar app

With the BlackBerry 10 launch dominating headlines worldwide this week Blippar, a mobile visual discovery platform, has come up with a cheeky stunt to steal the limelight.

Using all singing, all dancing augmented reality, Blippar’s #bb10takeover gives Android and iOS users the chance to try BB10 for themselves the day after BlackBerry 10 and the new Z10 was officially unveiled in London and New York.

Download the Blippar app, visit and use the app to experience BB10 from the comfort of your own device.

Pretty cool, right?

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Louise is a PR and Social Media Account Manager at Manifest London. She likes to rant about bad ads and ill advised PR attempts at and on Twitter @Elle_Emmm.

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  • Inderdeep Gill

    This is so cool!