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Get Happy with Volkswagen’s Super Bowl Teaser

Volkswagen’s agency, Deutsch LA, has come up with another brilliant Super Bowl ad for the brand. This year it’s introduced a teaser video featuring about 30 seconds of video clips from 2012’s most famous emotional meltdown YouTube videos. It then brings all the stars of the videos together to dance in a sunny field with a singer urging them to ‘Get Happy’.

Okay, so it may sound rather random, but take a look at the video – it’s really quite good.

Uploaded on the 23rd January, it already has over 1 million views.

Source: Branding Magazine

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Gemma is the copywriter and social media manager for PR agency, Carrot Communications (@carrotcomms). She lives in West London and blogs about creative writing. You can follow her on Twitter @gemma_m_storey and find her on .