The best stunts and campaigns in one place
Follow us on Twitter

Travelodge cash in on recovery of Richard III

We’ve been waiting for someone to cash in on the recovery of Richard III – and the ever on-the-ball Travelodge is among the first to step up to the plate.

The budget hotel chain is offering free rooms to anyone from the UK with the surname Plantagenet.

Travelodge spokeswoman Shakila Ahmed said the company wanted to “help the  investigation and see if there is any truth in the name Plantagenet dying with the death of King Richard III”.

A simple gig but one that’s received a fair bit of coverage, including the Metro – a useful example of the simplest ideas often being the best!

 

Posted by:

Jade Mansell is a Senior Account Executive at WPR Agency where she works on a number of top consumer accounts and discusses the merits of Harry Potter vs Twilight. She graduated from Oxford with a degree in History and enjoys absorbing the cultural delights of Birmingham, where she lives with her twin sister . Follow her on Twitter : jade_mansell