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Cracking PR stunt: Wallace and Gromit-inspired Pancake-omatic created to mark Shrove Tuesday

Standing out amidst the plethora of Valentine’s Day PR campaigns, a machine that makes pancakes from recently laid eggs has been developed, to celebrate Shrove Tuesday.

The machine promises the world’s freshest pancakes, taking its cue from a free range hen laying an egg to start a very cool chain reaction, like something Doc from Back to the Future might create.

The Pancake-omatic was commissioned by the happy egg co., taking a team of four design engineers from Helix design production more than 200 hours to construct and a further 100 to test. It uses household objects, including an old-style gramophone and an electric whisk, and features a ‘luxury nest throne’ for the hen to lay her egg in.

From the press release:

The pancake-making process starts with the hen laying an egg. As the egg rolls down a ramp, it pushes a wooden spoon, which winds up a gramophone. When the music starts, the egg is dropped into a holder on the spinning record, then swung around and cracked into a bowl containing other pancake ingredients. The bowl moves down a conveyor belt where the mixture is whisked and then released slowly into a hot pan. The pancake is cooked for 30 seconds, flipped and placed on a plate.

The contraption will go on display at the Design Museum later this month, and is shown in action in the video below:

Involved agency: Mischief PR

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Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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