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Fanta unveil world’s first tastable print ad to promote new ‘more orangey’ flavour

The world’s first tastable print ad

has been created for Fanta, inviting you to tear a piece of the page off, ‘pop it in your mouth’ and enjoy the orangey taste of Fanta!

The Willy Wonka-esque ad was created by OgilvyOne in Dubai to promote the new ‘more orangey’ taste of the drink.

Watch this video for more info, some shots of weirdos eating paper and a tune you won’t be able to get out of your head:

Source: Shortlist, tweeted to me by Weber Shandwick’s Emily Wong

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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