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Fanta unveil world’s first tastable print ad to promote new ‘more orangey’ flavour

The world’s first tastable print ad

has been created for Fanta, inviting you to tear a piece of the page off, ‘pop it in your mouth’ and enjoy the orangey taste of Fanta!

The Willy Wonka-esque ad was created by OgilvyOne in Dubai to promote the new ‘more orangey’ taste of the drink.

Watch this video for more info, some shots of weirdos eating paper and a tune you won’t be able to get out of your head:

Source: Shortlist, tweeted to me by Weber Shandwick’s Emily Wong

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Rich started PRexamples.com in January 2012. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. In March 2013, Rich co-founded blogger outreach service bloggabase.com with 10 Yetis PR's Head Yeti Andy Barr. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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