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Fanta unveil world's first tastable print ad to promote new 'more orangey' flavour

Posted by Rich Leigh on 25th Feb 2013 in Food and drink | 0 comments

The world’s first tastable print ad

has been created for Fanta, inviting you to tear a piece of the page off, ‘pop it in your mouth’ and enjoy the orangey taste of Fanta!

The Willy Wonka-esque ad was created by OgilvyOne in Dubai to promote the new ‘more orangey’ taste of the drink.

Watch this video for more info, some shots of weirdos eating paper and a tune you won’t be able to get out of your head:

Source: Shortlist, tweeted to me by Weber Shandwick’s Emily Wong

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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