The best stunts and campaigns in one place
Follow us on Twitter

Fanta unveil world’s first tastable print ad to promote new ‘more orangey’ flavour

The world’s first tastable print ad

has been created for Fanta, inviting you to tear a piece of the page off, ‘pop it in your mouth’ and enjoy the orangey taste of Fanta!

The Willy Wonka-esque ad was created by OgilvyOne in Dubai to promote the new ‘more orangey’ taste of the drink.

Watch this video for more info, some shots of weirdos eating paper and a tune you won’t be able to get out of your head:

Source: Shortlist, tweeted to me by Weber Shandwick’s Emily Wong

Posted by:

Rich started in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

Follow @goodandbadpr | Rich Leigh on Google+