Garish partywear clothing brand Foul Fashion is taking a swipe at photoshopped hunks used in advertising.
In a video created by Manifest London, Foul Fashion poke fun at the latest Diet Coke ad “The Gardener” but instead of flashing toned abs (who HAS those anyway?), the Foul Fashion hunk leaves the ladies lost for words when they catch a glimpse of his Foul Fashion shirt.
Foul Fashion gets tons of comments on its social media channels about the pulling power of the shirts, which prompted the ‘get laid or get your money back’ campaign for Valentine’s Day which was covered on the PR Examples blog earlier in February. The Diet Coke parody is the latest element in an ongoing PR campaign to show the pulling power potential a Foul Fashion shirt can have so watch out for men ‘peacocking’ on your next night out!
Agency: Manifest London