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Happy Egg Co’s live chick hatching stream makes great use of Google Hangouts

UPDATE (28/03/13) - chicks started hatching on day 2 – video here – and although the live stream ends today, the most up to date live video shows the newborn chicks running around: The original blog before the update: The Happy Egg Co is currently running an Easter-friendly live chick hatching experience, streamed online using Google+ Hangouts and YouTube. Having pitched a few live campaign ideas but...

Tuition site corrects the grammar of London’s graffiti

The clever people at The Tutor Crowd are capitalising on a universally-held frustration by going around London correcting the  poor spelling and grammar of graffiti scrawled across the capital. The London-based private tuition group is,  in its own words “taking the classroom to the streets”, transforming yours into you’res, ofs into offs and its into it’s far and wide. They...

Giant Star Trek logo lights up London skyline in partnership with Earth Hour

To promote the upcoming “Star Trek Into Darkness” movie (release day May 9th in the UK), Paramount Pictures displayed a glowing Star Trek logo made using 30 LED-bearing ‘quadrocopters’, over London. The stunt was unveiled during Earth Hour 2013 (Saturday 23rd March), in partnership with the WWF awareness campaign in which famous landmarks around the world switch their lights off in the...

The ‘Gosline’ phone helpline set up by Blinkbox after Ryan Gosling movie break announcement

Ryan Gosling is, without doubt, the hottest man in Hollywood right now. He is Generation Y’s equivalent Brad Pitt or George Clooney. So when the perfect formation of a man announced he will be taking a break from acting you can bet there’ll be more tears than the end of the Notebook. Fortunately, thanks to a brilliant move by the PRs at Blinkbox, distraught fans can call the ‘Gosline’ to...

Pelican sexes up show with ice sculpture

Excuse me for being surprised. I’ve worked in the foodservice industry for a few years now and don’t think I’ve seen such a simple, yet effective, PR stunt that grabs attention and even makes waves in the marketing press. Well, The Drum anyway. Pelican PR produced a seven-foot ice wall to represent seven years of frozen food growth for its client – the British Frozen Food Federation...

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