The Carlsberg friendship test: would you pass?

Would you answer a phone call from a friend between 1-3 am? If so, would you go and bail them out of trouble with hundreds of pounds of your own money, because they gambled their own money away? Would you enter what looks like the secret den of a Kill Bill character to rescue said friend?

These were the questions asked by the latest Carlsberg ad.

Belgian agency, Duval Guillaume Modem, constructed the elaborate prank for Carlsberg. The video does a great job of showing just how far friends will go for each other, while also playing down the potential risk to life and limb that the friend was willing to go through.

“You were willing to risk your life for me! Have a beer.”

Ah, friendship.

The video, uploaded to YouTube on 12th March, already has almost 153,000 views.

Source: Mashable and Business Insider

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