Ryan Gosling is, without doubt, the hottest man in Hollywood right now. He is Generation Y’s equivalent Brad Pitt or George Clooney. So when the perfect formation of a man announced he will be taking a break from acting you can bet there’ll be more tears than the end of the Notebook.
Fortunately, thanks to a brilliant move by the PRs at Blinkbox, distraught fans can call the ‘Gosline’ to listen to recordings of the actor’s most famous movie quotes, including the Notebook classic: “So it’s not gonna be easy. It’s gonna be really hard. We’re gonna have to work at this every day, but I want to do that because I want you. I want all of you, forever, you and me, every day.”
Like the Twi-line, set up when the final Twilight installment was released on DVD this year, the Gosline is a simple idea with big impact.
I already have the number on speed dial.
Involved agency: Taylor Herring