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The ‘Gosline’ phone helpline set up by Blinkbox after Ryan Gosling movie break announcement

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Ryan Gosling is, without doubt, the hottest man in Hollywood right now. He is Generation Y’s equivalent Brad Pitt or George Clooney. So when the perfect formation of a man announced he will be taking a break from acting you can bet there’ll be more tears than the end of the Notebook.

Fortunately, thanks to a brilliant move by the PRs at Blinkbox, distraught fans can call the ‘Gosline’ to listen to recordings of the actor’s most famous movie quotes, including the Notebook classic: “So it’s not gonna be easy. It’s gonna be really hard. We’re gonna have to work at this every day, but I want to do that because I want you. I want all of you, forever, you and me, every day.”

Like the Twi-line, set up when the final Twilight installment was released on DVD this year, the Gosline is a simple idea with big impact.

I already have the number on speed dial.

Involved agency: Taylor Herring

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Zara Free is a Consumer Senior Account Executive at WPR Agency, in Birmingham. Outside of work Zara has a penchant for beauty, fashion and music and has an unhealthy obsession with New York City.