The ‘Gosline’ phone helpline set up by Blinkbox after Ryan Gosling movie break announcement

Ryan Gosling is, without doubt, the hottest man in Hollywood right now. He is Generation Y’s equivalent Brad Pitt or George Clooney. So when the perfect formation of a man announced he will be taking a break from acting you can bet there’ll be more tears than the end of the Notebook.

Fortunately, thanks to a brilliant move by the PRs at Blinkbox, distraught fans can call the ‘Gosline’ to listen to recordings of the actor’s most famous movie quotes, including the Notebook classic: “So it’s not gonna be easy. It’s gonna be really hard. We’re gonna have to work at this every day, but I want to do that because I want you. I want all of you, forever, you and me, every day.”

Like the Twi-line, set up when the final Twilight installment was released on DVD this year, the Gosline is a simple idea with big impact.

I already have the number on speed dial.

Involved agency: Taylor Herring

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