What would you do if you came across a murder? Elevator stunt goes viral

What would you do if you came across a murder? Walk away? Take a photo? Attack the assailant with a bouquet of flowers? Such were the responses of various onlookers in a prank to end all pranks.

Viral marketing agency Thinkmodo, based in New York, was behind the stunt, which aimed to promote upcoming gangster film Dead Man Down, starring Colin Farrell.  During the prank actors play out a brutal scene of an attacker choking a stranger in an elevator, with the reactions of those who stumble upon the scene recorded by a hidden camera.

Quite a controversial move, but the idea quickly went viral, and gained coverage across the globe, including on the Mail Online and in The Telegraph

Check out the video below:

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