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Evian: return of the dancing babies

Evian continues to make the most of its Live Young campaign. In 2009 it created the Evian Roller Babies ad, which had more than 67 million views (and that’s just the international version), now the babies are back and they’re cuter than ever. The new advert Baby & Me, created by BECT Paris, has almost 42 million views on YouTube and it’s sure to get many more. After all, who doesn’t want to see adults...

Messaging app developers offer £10,000 cash prize to hackers who can intercept a message

To promote its messaging app – described as the ‘world’s first totally secure instant messenger application’ – Shoreditch-based Redact is offering a £10,000 prize to anyone who can intercept a message. The developers have also chosen to promote the £3.99 iOS app by offering it to MPs and FTSE 500 CEOs for free, in what’s a nice PR touch to perhaps highlight how both parties...

Budweiser gets social with The Buddy Cup

Cheers, Budweiser! A clink of your glass and you’ve made a new friend. Budweiser Brazil is ‘giving toasting an upgrade’ by unveiling a new concept to make the act of toasting even more high tech. The Buddy Cup is a beer glass that connects with Facebook through a microchip in the bottom. The user connects the cup to their Facebook profile by taking a picture of the chip through an app. Then, when...

The best summer job in the world?

The “best job in the world” stunt will seemingly never fail to make a splash.  This latest offering from First Choice was already done by the holiday provider in 2008, and the brilliant Tourism Australia campaign  has been running for years and has made the brand famous for all the right reasons. It’s a tad tired but is undoubtedly a crowd-pleaser: the latest “dream role” on offer is...

World’s first interactive storm machine installed in impressive whisky PR stunt

Now, this is one smart idea. I think all the cool kids would call it ‘experiential’. To launch Talisker Storm, a new whisky from the Talisker distillery on the Isle of Skye in Scotland, the world’s first interactive storm was created, with Story PR enlisting the help of legendary weatherman Michael Fish to test it. The 25ft storm installation could be controlled by a lever, allowing the 200+...

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