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Makeovers that give women fake bruises raise awareness of domestic violence

This is a really great stunt from German women’s rights organisation Terre des Femmes, who set up a makeup stand in a busy city centre shopping mall in Berlin and invited passers by to have a free makeover. The unsuspecting women didn’t realise that rather than being made up with flattering foundation, they were being painted with blue-green greasepaint, to leave them with what looked like large ugly...

Canadian zoo publishes world’s first Annual Report entirely on Instagram

Ah, annual report season. When three little words – “forward looking statements” – lead to communicators and graphic designers rocking in the corners of their offices, desperately trying to find their happy place. Annual reports have the tendency of becoming monotonous encyclopedias of content, void of true creativity and full of facts. This year, the Calgary Zoo – located in Calgary,...

Australian clothing brand launches sexy underwear for men

Yes, you read that right. Men. Sexy underwear. Sexy underwear for men. Australian store HommeMystere has launched a range of lingerie for the not so fair sex to help them channel their ‘inner femininity’. Pulling out all the stops, the store offers bras, thongs, stockings and nightgowns in all manner of material and designs. Apparently, “HommeMystere understands you want quality lingerie style...

How Broadchurch got the nation guessing

So little Danny Latimer has been added to the TV Whodunit Wall of Fame – and proudly sits alongside JR Ewing, Archie Mitchell et al. And for ITV, the finale of Broadchurch was a fantastic PR win. The pre-, during and post-show execution was expertly handled and left the whole nation in a frenzy as to who would be identified as the murderer in the eight-part crime thriller. I watched the build-up with interest. A...

‘Chocolate’ press release sent to journalists to promote Charlie and the Chocolate Factory musical

To promote the upcoming Charlie and the Chocolate Factory musical (directed by Oscar winner Sam Mendes) in a unique way, publicists from The Corner Shop PR sent the launch press release to journalists on a USB stick shaped like a bar of Wonka branded chocolate, as Instragrammed by Rosamund Dean, the entertainment editor at Red magazine:   Natasha Pearlman, deputy editor of Elle also tweeted to say...

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