The best stunts and campaigns in one place
Follow us on Twitter

Burger King creates hands-free Whopper holder

Burger King has found a novel way to celebrate its 50th anniversary in Puerto Rico, by giving to its 50 most loyal members a plastic Whopper holder. Those with the highest number of points for the company’s loyalty card scheme received the device, which the user straps rather inelegantly onto their face.

bk2

 

Although Burger King claimed the tongue-in-cheek device would allow people to multi-task, the idea may have backfired somewhat, having been greeted with a less than rapturous reception from the press.

Cynicism also from all quarters, with Huffington Post and Yahoo! Canada  appreciating the humour of the concept but criticising the encouraged laziness, already an unfortunate trait associated with fast food consumers. One Washington Post reporter comments: ‘No other accessory will do if you want to shout “The only thing interfering with my gluttony is my sloth!”’

bk1

bk6

 

bk4

 

 

 

 

bk5

 

 

 

 

 

 

Although clearly intended as a joke and managing to make headlines, perhaps associating the brand with utter indolence was a bad move. Saying that, fans of the chain are sure to enjoy the idea, and I’m sure we’ll soon see the Whopper holder going viral.

Check out Burger King’s video here:

Involved agency: DLC/Ogilvy & Mather

Posted by:

Alex Mansell began her career in PR as an intern at WAA Agency in September 2012, where she is now an Account Manager. She graduated from Durham University with a degree in French in 2012, and is currently living with her twin sister (who is also in PR!) in Birmingham. Follow @Alex_Mansell on Twitter