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IRN-BRU also offers personalised cans in funny piggyback stunt – provided your name is Fanny

Poking fun at Coca-Cola’s enviably successful ‘Share a Coke’ named bottle campaign, Scottish favourite IRN-BRU has released its very own range of named drinks cans.

Unfortunately, the personalised range extends only to one name: Fanny.

fanny irn bru can personalised share a coke

A friend of mine recently told me a tale of woe in which he had to wait ages to get to a shop fridge, simply because people were faffing about trying to find their name. At least the same won’t happen with IRN-BRU’s funny reactive effort.

Last year IRN-BRU released the following TV ad featuring the word Fanny, prompting a WHOLE 24 complaints:

Source: The Drum

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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