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IRN-BRU also offers personalised cans in funny piggyback stunt – provided your name is Fanny

Poking fun at Coca-Cola’s enviably successful ‘Share a Coke’ named bottle campaign, Scottish favourite IRN-BRU has released its very own range of named drinks cans.

Unfortunately, the personalised range extends only to one name: Fanny.

fanny irn bru can personalised share a coke

A friend of mine recently told me a tale of woe in which he had to wait ages to get to a shop fridge, simply because people were faffing about trying to find their name. At least the same won’t happen with IRN-BRU’s funny reactive effort.

Last year IRN-BRU released the following TV ad featuring the word Fanny, prompting a WHOLE 24 complaints:

Source: The Drum

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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