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James Cracknell opens first ever rowing machine powered cinema

Last Wednesday (22nd May), the first ever rowing machine-powered cinema showed James Cracknell and Ben Fogle’s BBC documentary ‘Through Hell and Highwater’, following the duo as they rowed across the Atlantic. The screening, at Potter’s Fields, near London’s Tower Bridge, was powered by eight ‘hacked’ rowing machines, which had to be in constant use throughout the 2 and a...

Britain and Ireland’s Next Top Model Launches Insta-Model Search

When you get to the 9th series of a TV show that follows the same format every season, it’s hard to grab the viewers’ attention but the team at Britain and Ireland’s Next Top Model and Sky Living have embraced the challenge turning to the biggest photo-sharing app. Ahead of the new series starting on 13th June, Britain and Ireland’s Next Top Model (BINTM) has launched a viewer competition to...

Puma sends flashmob to Champions League losers in reactive stunt

I don’t know a lot about football, but there’s one thing I do know: it’s a VERY serious business. So when Puma sent a flashmob to Stansted Airport to bid farewell to Champions League runners up Borussia Dortmund they were sure to create a stir. The kit manufactures carried out the stunt following the team losing to fellow German team Bayern Munich on Saturday. Awkwardly, but predictably, the team reacted...

Tipton Police Tip-toe onto Twitter

This may not be a PR stunt or campaign in the absolute purest sense, but it certainly has stunt-like qualities and since it’s kinda cool so we’ll just file it under ‘off the record’ and crack on. If you’ve ever wondered where the nearest police officer to you is, should you get in a spot of bother, a new link up with Twitter has the answer. Officers on the beat in Tipton, West Midlands, have been kitted...

Kanye West Projects Himself All Over The World

Being a man of few words on Twitter a few days ago he dropped a date (literally just a date) for his next album out in June. He then followed it with a projection debuting his single ‘New Slaves’ across America… videos went ‘#viral’, and now Kanye is going global with the flash stunt. In the UK the projection will only be happening in Birmingham, Glasgow and Manchester – a big...

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