In Zurich station a couple of weeks ago, Samsung offered members of the public the chance to win a free Galaxy S4 – provided they could keep their stare at a handset set into a branded standing board for precisely 60 minutes. Getting on for 3 million people have watched the video and you can see why.
Samsung didn’t make ‘the S4 Stare Down’ easy though, trying to distract participants as they attempted to stay focused on the phone for an entire hour. Crowds gathered to watch as police men with barking dogs, men on fire and arguing couples all tried to get the hopefuls to look away from the phone, which, frighteningly, ‘knows when you’re looking at it’.
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