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The first half of 2013 in review – Top 15 PR campaigns and stunts so far

I started PRexamples.com for a number of reasons. Chief among them was the hope I’d be able to provide people with a way to keep an eye on the industry’s best work away from the award schemes out there, which, of course, only usually praise those kind enough to pay for the privilege. I guess I had three groups of people in mind: people looking for case studies (mostly students, in my mind), those seeking...

Google celebrates ‘Gay Pride’ with rainbow coloured search box

Following the fantastic news from the Supreme Court of the United States that preventing two people getting married is unconstitutional, Google’s PR team got straight on the case. The coding for this has been functional for some time now, as part of Gay Pride Month. However, I suspect that it is only following the Supreme Court decision that the search string “DOMA” also triggered the same Easter...

Oasis gets Despicable

Oasis Be Fruit (France) have been marketing their fruity beverage with walking, talking, punning fruit for some time now. Following the success of last year’s Iron Man 3 brand hijack, the team released a new spot last week in the lead up to the premiere of Despicable Me 2 (here called Moi, Moche et Mechant 2) in France, which plays on the similarity between the yellow-skinned minions and the yellow-skinned...

‘World’s first’ Twitter beer from BrewDog is ready to drink

Back in March PRexamples reported on BrewDog’s plan to create ‘the first democratically designed craft beer’. A few months on and it has arrived, all ready to drink. #MashTag, a name which arose during the process of deciding what goes in the new brew on Twitter and Facebook, comes in the form of a brown ale and, according to The Drum, includes “New Zealand hops and aged on hazelnuts and oak chips” as...

Virgin Atlantic take over park bench in NYC to give public ‘taste’ of the flight experience

Virgin Atlantic took over a bench in Manhattan and gave those that chose to sit on it ‘a taste of the Virgin Atlantic experience’, which meant a series of individual and brilliantly choreographed surprises. The members of the public look genuinely shocked at having been offered the chance to dine in style, watch movies and play games such as Space Invaders, all with a real life...

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