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1 Facebook like = 1 ‘free’ can as Pepsi unveil Like Machine at Beyonce concert

Yet another bloody sugar water PR campaign, this time by Pepsi. I hope you’re not getting bored of them, because a quick trawl back through our posts will show you about a bazillion recent efforts from Coke and the always-aggressive IRN-BRU.

pepsi like machine

This one is very simple. A vending machine – of course it’s a vending machine – where 1 Facebook like = 1 can of Pepsi.

Using your Smartphone or the vending machine’s touchscreen, you simply log onto Facebook, click ‘like’, select your favourite type of Pepsi and a can is immediately dispensed.

Pepsi piloted the machine at a Beyonce concert in Antwerp, Belgium, where, the video above tells us, people liked it. “A lot.”

Source: Mashable

Involved agency: TBWA Belgium

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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