Coke: happiness shared

Okay, so we’ve had the naming of the bottles, the sending a can of Coke to strangers in distant lands, and the reuniting of far-flung families (via…yes, you guessed it, Coke). So what, pray tell, has Coca-Cola come up with now?

Well, it’s now decided (with the help of Ogilvy & Mather Singapore) to take the share happiness message one step further and literally allow people to share a Coke.

http://www.youtube.com/watch?v=72fRuE8vmo0&feature=player_embedded#!

What looks like a regular sized can of Coke, divides into two mini cans, allowing the buyer to give the other half of the can to a friend, or to anyone really. Most of us will have to travel a long way to share that can though, as the campaign is only running in Singapore.

 

Source: Design Taxi

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