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O2 Unveils ‘Thumbells’

In a bid to get fit for digital dexterity and also to raise publicity for its 4G launch, phone provider O2 has launched ‘Thumbells’ (dumbbells for fingers. Get it?)     This brilliant little stunt is aimed at cutting down injuries related to smart phone use and improving dexterity in your fingertips. David Johnson from O2 said: “We know our customers are using their thumbs more than...

If you work in – or want to advertise within – PR and marketing, you might like this post

With approximately 900 posts on PRexamples.com since launching in January 2012, there is an incredible bank of inspirational and cool marketing campaigns and stunts from a huge range of contributors from all over the world. I’m pretty proud of it. Inspired by this flipbook guide by former client notgoingtouni.co.uk and with the recent words of Stephen Waddington ringing in my ears that it’d be a shame for all...

Skoda unveil 2m tall ‘man pram’ in eye-catching PR stunt to launch new Octavia

Skoda has unveiled ‘the ultimate baby buggy’, dubbed the ‘vRS Mega Man-Pram’ in a (PR-conscious) bid to provide the ultimate baby transportation experience. The stunt is to celebrate the launch of the Octavia vRS. The pram stands two metres high and comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for...

Company creates anti-theft ‘device’ allowing you to disguise your iPad as a glossy mag

Surveys don’t often feature on PRexamples for a few reasons, but after digital newsstand lekiosk found that a quarter of people made the decision to leave their devices at home for fear they might be stolen, the company mocked up quite a cool solution. Below are prototypes of an anti-theft ‘device’ (I’m using the word the Mail and the email telling me about it used – to me, it looks...

How James Blunt p***** off a nation – PR fail

In a dubious marketing move to mark his comeback, British chart-topper James Blunt sent a mass e-mail that reached millions of users across the UK – many most definitely not on his mailing list. The e-mail was designed to look like it had been sent exclusively, with the subject stating ‘I’d like you to be the first to hear my new single’ with the following message, which included a link to new song...

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