Durex have found a novel way to capitalise on Daft Punk’s infamous comeback tune, by collaborating with the duo to produce Get Lucky condoms. A smooth move from Durex – let’s face it, the iconic song has the perfect name and sentiment for such a product.
Featuring the album cover from Random Access Memories, the condoms have, according to MusiqueMag.com, been distributed to the world’s top DJs just in time for festival season. No word yet as to whether they’ll be hitting the UK.
MORE IMPORTANT UPDATE: For those interested, Cosmopolitan’s report mentions they’re due to hit the UK soon…
Thanks Rich, who Tweeted about this via @thetylerpeters