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A new way to Get Lucky…Durex teams up with Daft Punk

Durex have found a novel way to capitalise on Daft Punk’s infamous comeback tune, by collaborating with the duo to produce Get Lucky condoms. A smooth move from Durex – let’s face it, the iconic song has the perfect name and sentiment for such a product.

get lucky

Featuring the album cover from Random Access Memories, the condoms have, according to MusiqueMag.com, been distributed to the world’s top DJs just in time for festival season. No word yet as to whether they’ll be hitting the UK.

UPDATE:  Since this was posted earlier this week, the stunt has seen coverage in The SunHuffington Post, GQCosmopolitan, The Independent, NMENY Daily News, Digtial Spy  and Perez Hilton’s blog

MORE IMPORTANT UPDATE: For those interested, Cosmopolitan’s report mentions they’re due to hit the UK soon…

Thanks Rich, who Tweeted about this via @thetylerpeters

 

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Alex Mansell began her career in PR as an intern at WAA Agency in September 2012, where she is now an Account Manager. She graduated from Durham University with a degree in French in 2012, and is currently living with her twin sister (who is also in PR!) in Birmingham. Follow @Alex_Mansell on Twitter