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Company creates anti-theft ‘device’ allowing you to disguise your iPad as a glossy mag

Surveys don’t often feature on PRexamples for a few reasons, but after digital newsstand lekiosk found that a quarter of people made the decision to leave their devices at home for fear they might be stolen, the company mocked up quite a cool solution.

Men's Health magazine tablet hide

Below are prototypes of an anti-theft ‘device’ (I’m using the word the Mail and the email telling me about it used – to me, it looks like a case with a hole in it) specifically for tablets, hiding the tablet in a magazine.

lekiosk anti theft ipad glossy magazine

Whether this is one of those ‘prototype’ stories many of us have been guilty of (where we and our clients have no intention of making the bloody thing post-coverage) remains to be seen, but as it’s a genuinely good idea, I wonder if the customer demand would be there?

Read more: Mail Online

Involved agency: Diffusion PR

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Darren Bennett

    An interesting idea. Quite amusing that a physical magazine look would be protecting the tech that’s making itself redundant.