Morrisons’ Wimbledon branch changes name to ‘Murriwins’ in quick PR move

By on Monday, July 8, 2013

The Wimbledon branch of Morrisons changed its name to ‘Murrisons’ towards the end of June in support of British tennis player Andy Murray (here’s a post about it at the time).

Now the Scot is Wimbledon champion, they’ve gone one further and changed the name to ‘Murriwins’:

murriwins morrisons wimbledon andy murray

It’s been very well shared online, even though word has it is had been put up before Murray’s match against Djokovic was finished.

For completeness, here’s a photo of the store front as it was just before Wimbledon (with the same bloke polishing the letters, too!):

murrisons morrisons pr stunt wimbledon andy murray

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...