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“Oh Sweet Lorraine” a reminder why we love great PR

Congratulations to Green Shoe Studio for reminding us why we love great PR. You may not have heard of them before, but give it 24 hours as that is all about to change. “Oh Sweet Lorraine” is a song written by a 96 years old widower from Illinois who, with the help of Green Shoe Studio and their campaign ‘A letter from Fred’ has rocketed to the top of the iTunes download chart selling over 500,000...

Galaxy S4 Zoom: Samsung’s effort to show that they can do both phones and cameras

In all fairness, Samsung is probably the most renowned Android smartphone manufacturer of all time, somehow managing to always beat its competitors when announcing new products – and the Galaxy S4 Zoom is a device that’s certainly a corker – a great PR stunt too! You may be thinking why I think it’s a great PR stunt, and the reason is that it’s a very unique device – mainly...

Saints Row IV released as $1million promo edition – complete with plastic surgery and a trip to space

Computer game publishers are no strangers to big budget launches. Remember the flight of a Halo Glyph over London? But Deep Silver, publisher of the Saints Row game series, has turned the formula on its head. They’re asking for no less than (best Dr. Evil fingers at the ready everyone) $1 million on a special edition of the new Saints Row IV game. The limited edition “super dangerous wad wad edition” is...

Slim Jim: Give the gift of meat

Say the name Slim Jim to me and I automatically think of 80’s wrestling icon (and 90s Slim Jim ambassador) Macho Man Randy Savage. So, it’s safe to say that the brand needs to find something equally as memorable to – well – bring dried sausage meat into the 21st century. Its latest campaign certainly gives it a good shot. The “Become a Slim Jim Donor” campaign pleads with its male target audience to...

Public encouraged to crack codes in graffiti campaign to highlight tech party

Here’s a nice UK graffiti campaign in London, Birmingham and Bristol, giving the public the chance to win tickets to the O2/Telefonica-backed Campus Party, an event bringing ‘hackers, developers, gamers, geeks and more’ together to promote digital skills, from the 2nd to the 7th of September 2013. The graffiti (both at hidden locations and on the event site) contains Morse code, JavaScript and...

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