In all fairness, Samsung is probably the most renowned Android smartphone manufacturer of all time, somehow managing to always beat its competitors when announcing new products – and the Galaxy S4 Zoom is a device that’s certainly a corker – a great PR stunt too!
You may be thinking why I think it’s a great PR stunt, and the reason is that it’s a very unique device – mainly because it’s both a mid-range Android smartphone and a full-on compact camera system combined into one product – which I know for a fact has had a lot of people talking…including me.
If you were to use one of these as your daily phone, taking it onto the tube and through town or the local shopping centre, I can promise you’re going to get some people looking at you silly! Should I tell you why? Well, you can probably guess yourself – but the reason is: it’s absolutely huge! And who knows, someone could easily come up to you and ask about the handset – then you could tell them who it’s made by, and Samsung would be getting the traditional stunt of word-and-mouth…the old way of PR, which I still think is important to the whole marketing industry.