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Mind reading beer machine unveiled by Castle Lite

The bods at South African beer brand Castle Lite claim that when men aren’t thinking about sex they’re thinking about beer, creating a mind reading machine, akin to all the other vending machines campaigns we’ve seen in the last couple of years, to prove it.

The Extra Cold Mind Reader machine simply asked members of the public to think about how cold they wanted their beer, with the machine doing the rest*. More than 100 litres of beer were poured in one night, according to the video.

*The science of this isn’t actually explained. It’s highly possible it was all just remote controlled.

Source: Digital Buzz Blog (and tweeted by Frank PR MD Alex Griers earlier today)

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Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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