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Mind reading beer machine unveiled by Castle Lite

The bods at South African beer brand Castle Lite claim that when men aren’t thinking about sex they’re thinking about beer, creating a mind reading machine, akin to all the other vending machines campaigns we’ve seen in the last couple of years, to prove it.

The Extra Cold Mind Reader machine simply asked members of the public to think about how cold they wanted their beer, with the machine doing the rest*. More than 100 litres of beer were poured in one night, according to the video.

*The science of this isn’t actually explained. It’s highly possible it was all just remote controlled.

Source: Digital Buzz Blog (and tweeted by Frank PR MD Alex Griers earlier today)

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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