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Mind reading beer machine unveiled by Castle Lite

The bods at South African beer brand Castle Lite claim that when men aren’t thinking about sex they’re thinking about beer, creating a mind reading machine, akin to all the other vending machines campaigns we’ve seen in the last couple of years, to prove it.

The Extra Cold Mind Reader machine simply asked members of the public to think about how cold they wanted their beer, with the machine doing the rest*. More than 100 litres of beer were poured in one night, according to the video.

*The science of this isn’t actually explained. It’s highly possible it was all just remote controlled.

Source: Digital Buzz Blog (and tweeted by Frank PR MD Alex Griers earlier today)

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Rich is a PR man that likes to create things for the industry. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich co-founded blogger outreach service bloggabase.com with 10 Yetis PR's Head Yeti Andy Barr. In 2014, Rich launched client matchmaking service Find Me a Marketer. Before going it alone, Rich worked as a senior account director at Frank PR and, before that, at 10 Yetis PR Agency in Gloucester. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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