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Public encouraged to crack codes in graffiti campaign to highlight tech party

Here’s a nice UK graffiti campaign in London, Birmingham and Bristol, giving the public the chance to win tickets to the O2/Telefonica-backed Campus Party, an event bringing ‘hackers, developers, gamers, geeks and more’ together to promote digital skills, from the 2nd to the 7th of September 2013.

campus party o2 pr stunt graffiti

The graffiti (both at hidden locations and on the event site) contains Morse code, JavaScript and Binary code, giving those who crack the codes the chance to win a pair of tickets to the event. The art features Enigma code-cracker Alan Turing, Atari creator Nolan Bushnell, JavaScript creator Brendan Eich  and Jon Hall, executive director of operating system Linux.

I do believe, though he’s too modest to post it up himself, this is a campaign from PRexamples.com contributor Don Ferguson and his team at Hope & Glory PR.

Read more: Mail Online

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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