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Sharapova to change name to ‘Sugarpova’ throughout US Open in PR stunt to promote sweet line

Russian tennis player Maria Sharapova hopes to legally change her surname to Sugarpova for the duration of the US Open in a PR stunt designed to promote her ‘fun’ brand of sweets.

maria sharapova sugarpova tennis name change

Sharapova plans to wear the Sugarpova logo on her kit during the tournament and would be introduced, addressed and have scores called out as Miss Sugarpova throughout, in a PR stunt reminiscent of snooker player Jimmy White’s 2005 namechange to Jimmy Brown, sponsored by HP Sauce.

Source: ITV

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • http://harmonyvaldoz.blogspot.com/ Harmony Valdoz

    <3 me some sugarpova.