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Tractor made entirely of cheese in Lidl Ireland PR stunt

Ahh, food art. If you construct something usually made of metal out of say, MDF: RUBBISH. Create that same thing but make it edible: ET VOILA, genius. Them’s the rules in PR town. Nobody asks, nobody tells. Still, as in this case (and in this case, amongst others), it can often relate just enough to make a good story and not just be about the picture (but you’ll always get those who consider the stunt a...

WeBuyAnyCar.com Navigates Twitter Storm After Hoax Letter

It all started when Jamie Jones posted a letter on Twitter that he claimed came from car dealership website WeBuyAnyCar.com. In the letter, they ‘reached the conclusion that you sent your request to simply waste our time’.  He had cheekily enquired about selling them his ‘Little Tikes’ children’s toy car. It received over 28,000 retweets in a day and was widely shared across social...

Human Piano Delights Opera Fans

A human piano made up of opera singers has delighted fans at Quebec’s Festival d’Opéra. Classic FM magazine said; ‘Members of the public were encourage to join in and test out the human piano by standing on the keys. Each key on the piano was represented by a different opera singer, each one assigned a specific note.’ The project was put together by TFO, the French-language television...

Homeless man does Breaking Bad impressions: viral stunt exposed

Occasionally a fad will come along and catch the nation’s attention, providing the perfect fodder for PRs to creatively piggy back onto. And so, like Fifty Shades of Grey or Gangnam Syle before it, American crime drama Breaking Bad is the latest in a line of cultural phenomena to be utilised for PR purposes. Earlier this week, a video of a homeless man doing impressions of characters from Breaking Bad skyrocketed...

Bear Grylls in Battersea Power Station Stunt

Adventurer and television presenter Bear Grylls arrived at London’s Battersea Power Station last night by rappelling down the building for the media launch of his new television series on Discovery Channel. Hollywood style pyrotechnics were used and flames projected on to the Grade II listed building in south-west London as Bear began his descent. Details of the stunt had been meticulously planned in the run...

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