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Virgin Launch Genius Musical Safety Video For American Flights

Starting Friday, Virgin America will be rolling out a hilarious safety video set to a routine of music and dance. If you are bored by the usual safety instructions, this video will delight. It gives instructions on how to use a seatbelt, evacuate a plane and find the doors on your way out. The difference is that passengers will enjoy these usually dull routines with a cheesy but delightful fusion of power ballad,...

Meet the #TweetingBra

OgilvyOne Athens has come up with a neat little PR stunt – a tweeting bra – for a Nestle breakfast cereal brand. Confused? I think I am. They’ve given said social media bra to a Greek TV presenter to wear. Every time it gets unhooked, it sends a tweet to the @TweetingBra account. There is a reason behind this, it’s to promoted self-examinations and breast cancer awareness. I’m not sure what the tweets...

Haunted vending machine provides trick AND treat in fun Kellogg’s PR stunt

To launch their ‘Malloween’ and ‘Totally Shocklately’ Rice Krispie Squares, Kellogg’s Ireland installed a ‘haunted’ vending machine in the Dublin Institute of Technology university campus and CHQ, a shopping centre in Dublin’s financial district. The machine promised free Rice Krispie ‘Scares’, proving to be both a trick and a treat for users as a ghostly...

You’ve Seen Planking, Now Introducing #Mamming – The New Meme Craze for Breast Cancer Awareness

You’ve seen planking, the popular meme which spread across the internet featuring people posing horizontally in various improbable locations. Since then you’ve seen owling, teapotting and even hadoukening, and now we have a new craze – mamming; encouraging individuals to “rest their clothed breasts” on flat objects (much like one has to in a mammogram) and tweet the photo with the hashtag...

Shopping centre adds umlaut to logo after Arsenal star Mesut Özil visit

Spotting a quick PR opportunity, Brent Cross shopping centre tweeted to say it had changed* its logo ‘in honour’ of Arsenal star Özil, after a visit from the 25 year old last Thursday. The player was spotted in Fenwicks department store, where, apparently, this guy’s ‘dumbass’ #idiot sister served him but didn’t realise who he was. *The addition of the umlaut is obviously a...

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