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Haunted vending machine provides trick AND treat in fun Kellogg’s PR stunt

To launch their ‘Malloween’ and ‘Totally Shocklately’ Rice Krispie Squares, Kellogg’s Ireland installed a ‘haunted’ vending machine in the Dublin Institute of Technology university campus and CHQ, a shopping centre in Dublin’s financial district.

The machine promised free Rice Krispie ‘Scares’, proving to be both a trick and a treat for users as a ghostly hand grabbed at those hoping for an altogether gratis lunch.

The stunt was (perhaps purposefully) leaked, making the front page of Reddit, as well as featuring on 9GAG (the ‘smallest office in the world‘), the Facebook page of the uni and a few other sites when the guy inside the machine (DJ Marcus Olaoire) posed for this photo:

rice crispy squares vending machine

Involved agency: Boys & Girls

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • kuntakenta

    shit was really dope man i love funny shit like this