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Meet the #TweetingBra

OgilvyOne Athens has come up with a neat little PR stunt – a tweeting bra – for a Nestle breakfast cereal brand. Confused? I think I am.

They’ve given said social media bra to a Greek TV presenter to wear. Every time it gets unhooked, it sends a tweet to the @TweetingBra account. There is a reason behind this, it’s to promoted self-examinations and breast cancer awareness.

I’m not sure what the tweets say, Google Translate mentions deep necklines and such, but the campaign seems to be doing quite well. The video has had more than 300,000 views in a week. I can’t really imagine it taking off over here though. Can you?

Source: All Twitter

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Gemma is the copywriter and social media manager for PR agency, Carrot Communications (@carrotcomms). She lives in West London and blogs about creative writing. You can follow her on Twitter @gemma_m_storey and find her on .