The best stunts and campaigns in one place
Follow us on Twitter

Anchorman unveils Ben & Jerry’s ‘Scotchy scotch scotch’ ice cream

Great fictional celebrity tie-up. To celebrate the upcoming release of Anchorman 2: The Legend Continues, Ben & Jerry’s ice cream company has unveiled a new flavour to honour the newscaster’s love for scotch whisky. The ‘Scotchy Scotch Scotch’ flavour does not contain any alcohol, but rather butterscotch ice cream and butterscotch swirl ribbons. It will only be available in the US. For...

PR ‘success’ – and why most of it just doesn’t matter

As the PR Week Awards hangover throbs ease, now’s as good a time as any to have a think about PR success – and if the majority of what is celebrated within the industry, particularly on the agency side*, even matters. My take on this can be taken or left – especially as I’ve recently made the move from working in-agency to running a start-up (still within the PR and marketing...

Nominate your mates to get ‘fright mobbed’ in Morphsuit Hallowe’en campaign

To promote their genital nub-tacular outfits in the build-up to Hallowe’en, Morphsuits has worked up a campaign based around, basically, scaring the shite out of your friends. To launch the project, the ‘Fright Mob’, made up of zombies, zombie pirates, surgeons and a other assorted monsters, were unleashed on the Victoria line on the London Underground at midnight a couple of Mondays ago: Every...

Jay Z surprises fans by catching the Tube to his concert

The simplest stunts are often the best, and a celebrity mingling with the common people on public transport always proves a PR winner. Last week Jay Z took the Tube to his own concert, much to the delight of fans on the Jubilee line to the O2 Arena.                                                                                                                ...

Girl’s Face Ploughed Into Field To Celebrate Belfast Festival

The face of a six year old girl making a wish has been painstakingly recreated on a ploughed field in Northern Ireland. It is an impressive feat by Cuban-American artist Jorge Rodriguez-Gerada. It is a part of Ulster Bank Belfast Festival and has attracted widespread coverage for the events. In total, it spans 11 acres and required 30,000 pegs and 4,000 tonnes of sand and soil to build. People will be able to...

« Previous Entries Next Entries »