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Shopping centre adds umlaut to logo after Arsenal star Mesut Özil visit

Spotting a quick PR opportunity, Brent Cross shopping centre tweeted to say it had changed* its logo ‘in honour’ of Arsenal star Özil, after a visit from the 25 year old last Thursday.

brent cross ozil

The player was spotted in Fenwicks department store, where, apparently, this guy’s ‘dumbass’ #idiot sister served him but didn’t realise who he was.

*The addition of the umlaut is obviously a mocked-up image and the stunt won’t go any further than that, but it doesn’t need to, because it’s already done the job it was intended to do: highlight quickly and casually that Brent Cross is such a great place to shop, patrons include a prestigious £140,000 a week footballer. So you should go there to spend your cashmoney too, if you want to be cool like him, obviously.

The stunt gained coverage on The Metro’s site, a few football sites and spread pretty nicely on Twitter. The original @BrentCross tweet was RTd 600+ times and the words ‘Brent Cross’ and ‘Ozil’ tweeted 550 times.

Involved agency: Frank PR

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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