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Zombies target London commuters in anti-smoking stunt

30 ‘zombie’ actors wearing Halloween-style masks sidled up to members of the public in London last week to promote an anti-smoking campaign by HealthExpress, showing smokers what the habit could be doing to them (minus the bulging eyes/plastic finish, obvs). Startled responses were filmed, as the actors gave out information to help smokers give up:

The online clinic is offering free consultations throughout October, tying in with the NHS’ ‘Stoptober‘, an initiative throughout October promoting the message that quitting for 28 days means people are five times more likely to stay smokefree for good. The HealthExpress campaign has had some great coverage, on the likes of the Mail, Metro, Independent and more – it’d be interesting to see the uptake stats as soon as they’re available to see how beneficial the stunt actually was.

Stop smoking campaign

Read more: Metro

 

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Rich is a PR man that likes to create things for the industry. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich co-founded blogger outreach service bloggabase.com with 10 Yetis PR's Head Yeti Andy Barr. In 2014, Rich launched client matchmaking service Find Me a Marketer. Before going it alone, Rich worked as a senior account director at Frank PR and, before that, at 10 Yetis PR Agency in Gloucester. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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