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Powwownow to piggyback on ‘magic’ British Airways interactive billboard

If you spotted the British Airways ‘magic’ billboard (written up on PRexamples by Andrew Barratt), you’ll instantly recognise what Powwownow is doing with the below mock-up of an interactive ad it’s considering. The conference call service is, I can EXCLUSIVELY REVEAL (in short, I was emailed and told, as I’m sure others were – this is about as exciting a scoop as I’m...

Giant Louis Vuitton suitcase in Moscow’s Red Square ‘sparks outrage’

Luxury brand Louis Vuitton (for some reason, my go-to brand when I think of people who need expensive things to make themselves feel better than people with less expensive things) has been ordered to remove a giant suitcase set up in Moscow’s Red Square. According to the Mail Online, it’s sparked ‘outrage’ amongst Russians. That as it may be (in which case, congratulations Louis Vuitton),...

Harvey Nichols sparks Twitter buzz with tongue-in-cheek Christmas ad

Evocative Christmas adverts have in the past few years become a media event, but Harvey Nichols has broken the ‘warm and fuzzy’ mould with a refreshing and cheeky Christmas campaign. ‘Sorry I Spent It on Myself’ is the brilliant alternative (and antidote to) the hypersentimental tear-inducing offerings we’ve come to expect from the likes of John Lewis and Marks & Spencer. The...

Alan Partridge laser light show brings Norwich Christmas light switch-on to brilliantly ridiculous climax

To promote the release of (the fantastic) Alan Partridge: Alpha Papa on Blinkbox on 2nd December, Norwich’s finest export was brought to life as an enormous light sculpture, closing the city’s Christmas light switch-on by TV presenter Jake Humphrey – also from Norwich. A giant illuminated Alan Partridge sang along to Cuddly Toy by Roachford – the song he mimes along to in the film’s...

World’s Luckiest Pants produced by Fruit of the Loom

Clothing manufacturer Fruit of the Loom went to extreme lengths to  ‘produce 2000 pairs of legitimate luck.’   The ‘Lucky Looms’ underwent a ‘luck infusion process’ to make sure they were the luckiest they could possibly be. This includes passing them via a wire through the world’s biggest horsehoe in Illinois,  rubbing them on lucky statues in Nevada, throwing pennies...

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